The Local beet
project description
The Local Beet is a farm to table delivery service based in Beverly, MA. They bring the farmer’s market to your doorstep with the freshest seasonal produce and other local goods. They wanted a rebrand that balanced modern and vintage but felt simple, approachable and hand-crafted.
“I sketched the beet illustration and then digitalized it to create this element of her branding. The owner took pride in her relationship with local farmers and I wanted to show how she was literally bringing the produce directly to the client’s door.”
“Every week a menu would be distributed to each customer at delivery sharing what local produce they were about to enjoy.”
